We reach those who live loud, carving their own path with strength and boldness. In sports they find peace, confidence and the freedom to be real. They discover resilience through every challenge. In sports, they find tranquility. Our clothing embodies a unique character that only some people can relate to. Most people won’t. And that embodies what we stand for.
Each piece combines mindful materials with functionality, clothing that is distinctive without compromising on comfort.
Fashion has always been a form of expression for Noah, the most engaging form of art and a way to connect with others. After Noah had a psychosis in 2018, his life changed and he used running and sports as a way to deal with stress and set-backs. Therefore, he decided to combine these both essential aspects for himself and founded GRIT.
With strength, endurance and aesthetic grace, horses represent resilience and hard work.
A person with true grit has passion and perseverance. They set and pursue goals. A person who is dedicated and devoted to their commitments has true grit. A seldom, yet extremely powerful word.