GRIT founder Noah Kolbe photographed inside the Berlin office – wearing GRIT clothes surrounded by neatly folded collections and clean showroom interior GRIT founder Noah Kolbe in studio wearing full grey tracksuit – standing in front of product shelves and collection racks in brand’s Berlin HQ

We speak to those who carve their own path. In movement, they find peace, confidence and freedom.

With strength, endurance and aesthetic grace, horses represent resilience and hard work.

True grit belongs to those devoted to their craft. A rare word — quietly powerful.

In 2018, Noah experienced a psychotic episode. Running and training became a way to rebuild structure and strength — mentally and physically. After working in the creative industry and carrying a long-standing connection to fashion, he founded GRIT in 2025.

Each piece combines mindful materials with functionality, clothing that is distinctive without compromising on comfort.

We grow carefully. We stay niche.